The Implications of SCAP Students' Personal Values and New Ecological Paradigm View on Green Behaviour: A Perspective of Ecological Man in Simplified Norm Activation Model

Abstract

The Economic Man in industrialization process regards the relationship between human-being and nature as economic relations of takes and gives, invest and produce. Thus, the economic man's behaviours could cause the crisis of ecology. In 1950s, environment pollution broke out, environment hazard overflowed, resources exhausted, those phenomenon aroused widespread concern on environmental problems[1,2]. The conception of sustainable development was proposed in the report of the World Commission on environment and development in 1987[3]. Its definition consists of three parts: environment factor, social factor and economic factor. In the 1970s, environmentalists proposed that the industrialization process seriously damaged the environment, however, there are still no effective means to solve this problem from then to now. Owing to the increasing environment concern extend of public, the research on green behaviour in academia is expanding and deepening. With an enhancing awareness of environment protection, meanwhile, in order to detach with the ecological crisis stimulated by "economic man"awareness. In this study, hierarchical multiple regression method was used to analysis cross-sectional data collected with judgment sampling method from Chinese international students study in Study Abroad through Chinese Program (SACP), to verify that to cultivate "NEP world view"had postive mediation effect on relationship between different personal values and students' behaviours of "sustainable development of low-carbon and energy-saving". Students' self-efficacy could accelerate the formation of NEP world view, while social influence able to promote students to behave green behaviours had been found in this research. These conclusions give policy makers a lot of useful enlightenment, and provide useful guidance for schools to improve students' public environmental awareness, and for Chinese international students to carry out green behaviour in their daily life.