Customers often confront shopping situations where prices are missing, hidden, or vague. The results of this exploratory study indicate that the effects of incomplete price information on consumer perceptions, buying intentions, and managerial attributions differ across product and price variability, store format, and the individual’s control over further price search.
CITATION STYLE
Owens, J. P. (2015). Incomplete Retail Price Information: Consumer Reactions and Managerial Implications. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 136–141). Springer Nature. https://doi.org/10.1007/978-3-319-11848-2_45
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