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Book Chapter

Behavioural Economics and Game Theory

  • Durlauf S
  • Blume L
Palgrave Macmillan UK, (2010), 20-28
DOI: 10.1057/9780230280847_2
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Abstract

Franchising, which is common in many advanced economies, is a contractual form of vertical integration. This article examines the economic rationale for choosing franchising over vertical integration. It also examines the influence of the franchisor's ability to maximize its own profit.

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APA

Durlauf, S. N., & Blume, L. E. (2010). Behavioural Economics and Game Theory. In Game Theory (pp. 20–28). Palgrave Macmillan UK. https://doi.org/10.1057/9780230280847_2

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