An explorative study of elderly fashion

Abstract

Fashion for elderly is not a new concept in the fashion industry, but for Hong Kong market, it seemed much backward when compared to foreign countries. Modification on the new style silhouettes is a critical factor to increase the acceptance in Hong Kong market. This research hoped to demonstrate the new ideas of senior fashion and the new possible style were able to inspired fashion design students or designers to create their own collection with innovation and meaningful collections. Through understanding the senior fashion market, it was anticipated to benefit for the fashion lovers who are getting retired in the next 5 to 10 years. This study developed fashion elements of materials, graphic, embellishment, style and garments design with illustrations and adopted them to questionnaire survey to the elderly fashion in Hong Kong.