'I especially loved the little Nana dancing on the balcony': The emergence, formation, and circulation of chronotopes in mass-mediated communication

Abstract

In this article I focus on the formation and evaluation of chronotopes in social media. More specifically, I analyze the case of a 'chronotope of the balcony performance' that emerged in Italy in 2020 during the Covid-19 lockdown. The corpus of the study is constituted by 125 top postings resulting from a Twitter search based on the words Italy, lockdown, and balcony. In line with other scholars (see Goebel 2020), I argue that chronotopes in mass-mediated environments are formed through repetition and recycling of the same or similar semiotic material. I show how in social media expanded participation and the use of trans-semiotic and trans-medial resources ensure wide circulation of images and texts. I also point to the central role of stance taking by users in the constitution of the chronotope as a cultural object, particularly through generalizations and upscaling. (Chronotopes, Covid-19, discourse circulation, stance, scales)∗