Tech Giants as Ad Brokers

  • Stjernfelt F
  • Lauritzen A
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Abstract

In 2017, The Australian published a confidential document leaked from Facebook. It revealed how the company had offered advertisers the opportunity to target ads to 6.4 million Facebook users as young as 14 who were going through psychologically vulnerable phases of their lives. In these phases, the teenagers felt ``worthless'', ``insecure'', ``stressed'' or ``anxious'', among other things. To track these emotional downturns, Facebook had monitored the messages, images, interactions and activity of their users on the Internet.

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Stjernfelt, F., & Lauritzen, A. M. (2020). Tech Giants as Ad Brokers. In Your Post has been Removed (pp. 59–65). Springer International Publishing. https://doi.org/10.1007/978-3-030-25968-6_7

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