MOEFIKASI: FENOMENA VISUAL CULTURE JEPANG SEBAGAI MEDIA KREASI EKSPRESIF DI INDONESIA

Abstract

Moefikasi starts from a Japanese game called Kantai Collection. Moefikasi is imaging an object through the depiction of a typical illustration in preparing the visual character through the composition is quite thick with Japanese illustration style. Moefikasi widely used for various goal and interests, even for military purposes in Japan This study aims to know and understand how Moefikasi as part of Japanese popular culture represents the actual phenomena that occur in Indonesia through pictures. And also, it is to identify the elements of Japanese style illustrations that characterize the visual and character of a character. The Research uses qualitative content analysis to open and to explain carefully how the elements in an image is disclosed. The research concluded that moefikasi in Indonesia have visual characteristics and style images that mimic the style of a typical Japanese images, colorful and detailed in describing the visual object. Hardly any portion of Indonesian culture that is represented through the character design and the characterizations of the form of physical postures and facial picture of Indonesia besides aesthetic values espoused by the Indonesian nation is subdued modesty attribute is a clothes design and accessories worn by figures. Keywords: Illustration, Moefikasi, Pop Culture, Visual Character