Influence of Gender and Age with Consumers ‘Green Behavior’

Abstract

The demographic profiles of consumers play a vital role in ascertaining the buying habits, sources of information, and other factors that may affect product/brand choice etc. One of the objectives of the present study therefore was also to identify the relationship of selected demographic variables viz. gender and age with green consumer behaviour. It is pertinent to such relationships, since India is an emerging economic powerhouse, and its middle class rising to prosperity. This study was therefore conducted to understand the age and gender factors influence on the consumer green behaviour. The subjects were contacted from the four directions of Udaipur city. The data on background information, green consumer behaviour was put to suitable analysis, to be precise, frequency and percentages, t-test and correlation analysis to draw the results.