Stratégies de développement durable. Combiner les parties prenantes et les ressources et compétences de l'entreprise

Abstract

Sustainable integration variability (economic efficiency, environmental respect, social equity) is assessed by a theoretical framework combination of the resource-based theory and the stakeholders theory. Where resource-based theory highlights the firm's strengths/weaknesses in the sustainability field, stakeholders theory underlines the sustainability perception as opportunities/threats. The combination of these two theoretical frameworks offers a model of strategic management and sustainability which suggests four environmental strategies: reactive (end of pipe), defensive (pollution prevention), cooperative (eco-design), proactive (sustainability). © 2010 Lavoisier, Paris.