Beyond the Meaning of Zines: A Case Study of the Role of Materiality in four Prague-Based Zine Assemblages

Abstract

This article studies the role of the material in four Prague-based zines. The analysis is theoretically embedded in the model of the discursive-material knot, which is a non-hierarchical articulation of the discursive and the material, and it is contextualized by a reflection on post-digital culture, which allows revalidating the role of the material in zine production and distribution more. The case study combines the analysis of personal interviews and zine content with an ethnography of the production and distribution processes, including zine fairs. This analysis shows how the alternative media discourse, with its focus on particular aesthetics and amateurism, intersects with networks of bodies, spaces, paper and related objects, many different machines and scarce capitals. This allows arguing that the material is omnipresent in zine production and distribution, also in intermaterial and transmaterial ways, but also that zines then use the particularity of this material component to signify their cultural specificity.