E-learning satisfaction: Investigating gender differences

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Abstract

The purpose of this study is to evaluate the impact of learner-content interaction, learner-learner interaction, learner-instructor interaction, self-regulated learning, and Internet self-efficacy is present on e-learning satisfaction. The gender effect is also included in the investigation of the impact. Many studies have been conducted to reveal learners' satisfaction with e-learning, however, limited research has emphasized the gender effect in explaining learner satisfaction. A review of the existing literature was used to develop a conceptual model which was further tested using data collected from undergraduate students. The data collection used a self-administered questionnaire and 742 valid responses were acquired. Partial least square-structural equation modeling was used to analyze the model while multigroup analysis was used to assess the gender differences for the predictors. The results showed that learner-instructor interaction, learner-learner interaction, self-regulated learning, and Internet self-efficacy were predictors for learning satisfaction based on the overall sample. The university may use these factors as a reference to achieve learning satisfaction among students. Gender was found significantly different in the relationship between Internet self-efficacy and satisfaction. The finding suggests that the university administrators need to undertake strategic change to assist female learners in overcoming the barrier of Internet self-efficacy skills.

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APA

Leong, C. M., Goh, C. F., Ismail, F., Tan, O. K., & Ong, C. H. (2020). E-learning satisfaction: Investigating gender differences. International Journal of Electronic Commerce Studies, 12(1), 1–28. https://doi.org/10.7903/IJECS.1774

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