Patronage in the Financing of Social and Sustainable Projects

Abstract

Traditionally, many companies have contributed, altruistically, to the generation of crowdfunding platforms as a space of knowledge and innovation where entrepreneurs develop their projects independently or in collaboration. The companies considered these platforms as an investment whose rate of return was transformed into a profitable improvement of its brand image. However, these platforms have evolved, in recent times, to generate real ecosystems of technological innovation, oriented to the propulsion of business projects of marked social trend, seeking to promote alternatives for social inclusion and green projects aimed at improving sustainability and the environment. These projects not only help improve both parameters, but also manage to generate beneficial externalities for the social economy and even for the sponsoring company itself.