Pengaruh Sosok Sandiaga Uno dalam Meraih Suara Generasi Milenial Pada Pemilihan Presiden Tahun 2019

Abstract

The Indonesian nation holds the largest democratic party, namely the election ofthe President and Vice President in 2019. Each candidate pair competes with each otherto win the public vote. One of the sound holes that has an effect on the presidentialelection later is the Millennial generation. Generation that is able to create change.According to the survey results, the millennial generation is still faltering in makingchoices or the presidential candidate must be concerned about reaching the millennialvote. The figure of Sandiaga Uno is someone who is believed to be able to embrace thevoice of the Millennial generation because of Uno's background that is very muchassociated with them. Handsome, young, polite, successful is a prominent thing from aSandiaga. This is what attracts the attention of the Millennial generation who prioritizevisual appearance. Various strategies are carried out in achieving sympathetic millennialgeneration starting from using mass media and social media. The struggle for the voice ofthe millennial generation in political battles in 2019 cannot be underestimated.Millennials have a favorable bargaining position so that they are expected to contribute alot of votes later.