Studying the effect of planned behavior theory and perceived value through the tendency to purchase on customers purchase behavior towards green products

  • Fazeli S
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Abstract

… (Akehurst, 2015) showed in a study that environmentally conscious behavior of consumer and the intention of green purchase by the consumer can cause green purchase behavior in …

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Fazeli, S. A. H. (2018). Studying the effect of planned behavior theory and perceived value through the tendency to purchase on customers purchase behavior towards green products. International Journal of Applied Research in Management and Economics. https://doi.org/10.33422/ijarme.2018.09.15

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