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The impact of product packaging, consumer knowledge, and celebrity endorsement on purchase intention mediated by consumer perceived value in the millennial mom segment

  • Herman R
  • Oeylianto T
Routledge, (2023), 143-151
DOI: 10.1201/9781003360483-16
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Abstract

… , endorser, and perceived value. The purpose of this study was to analyze the influence of various factors on the purchase intention of … endorser on purchase intention. The celebrity …

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APA

Herman, R. T., & Oeylianto, T. (2023). The impact of product packaging, consumer knowledge, and celebrity endorsement on purchase intention mediated by consumer perceived value in the millennial mom segment. In Environmental Issues and Social Inclusion in a Sustainable Era (pp. 143–151). Routledge. https://doi.org/10.1201/9781003360483-16

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