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Forecasting Trial Sales of New Consumer Packaged Goods

  • Fader P
  • Hardie B
DOI: 10.1007/978-0-306-47630-3_28
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Fader, P. S., & Hardie, B. G. S. (2001). Forecasting Trial Sales of New Consumer Packaged Goods (pp. 613–630). https://doi.org/10.1007/978-0-306-47630-3_28

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