Exposure to celebrities as a possible explanatory mechanism in the perception of American narcissism

Abstract

Recent studies have examined perceived levels of narcissism as rated by Americans and non-Americans and found support for early assumptions that American culture is perceived as narcissistic (Miller et al., 2015; Wolfe, 1976). However, specific reasons for this phenomenon remain unclear. The aim of the current study was to test if proximal, salient exposure to narcissistic exemplars (i.e., celebrities) acts as one mechanism that explains this perception. Participants (N = 300) were randomly assigned to exposure to either celebrity magazines or neutral magazines conditions, and subsequently asked to provide American PNC ratings. No hypothesized differences by condition were found in terms of narcissism or FFM profile; however, American PNCs were rated as pathologically narcissistic in both conditions.