PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN BAJA PADA PT SUMINSURYAMESINDOLESTARI

Abstract

Customer satisfaction plays an important role in efforts to improve purchasing decisions. The research objective is to test and analyze the influence of Customer Satisfaction, Customer Trust and Distribution Channels on Steel Purchasing Decisions at PT Suminsurya Mesindolestari Medan. This research uses descriptive quantitative method with the population in this study amounting to 204 customers of PT Suminsurya Mesindolestari Medan and the samples in this study were 134 customers, the sampling technique used is random sampling and significant towards the Steel Purchasing Decision at PT Suminsurya Mesindolestari Medan. Increasing these three variables both partially and together can increase purchasing decisions optimally. So it is suggested that the company can improve and improve both variables within the company. Keywords: customer satisfaction, customer trust, distribution channels, purchasing decision