Abstract
This study aims to gain a better understanding of a global collective process of trolling Donald Trump’s inauguration speech. One hundred videos with satirical trolling content were posted over a three-weeks period in 2017. We performed thematic content analysis of sixty videos, each represents a different country to understand the role of national culture and crowd work in global trolling. Results show that all the videos involve satirical trolling behaviors, regardless of national boundaries, and that we found that similar to prior research on collective intelligence, processes of innovation, replication, and customization were evident.
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CITATION STYLE
Fichman, P. (2020). Trolling trump. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 12051 LNCS, pp. 117–129). Springer. https://doi.org/10.1007/978-3-030-43687-2_10
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