Startup Management in Social Entrepreneurship: A Strategy for Building Technological Potential and Overcoming of the Trap of the Average Income

Abstract

The management practices of social entrepreneurship startups, institutional conditions of their support in connection with the adoption of a draft law to the social entrepreneurship in Russia are analyzed. The startups in the field of social entrepreneurship in economic activity types are analyzed based on the Rosstat data. The factors creating favorable environments for the development of startups in the category of the social entrepreneurship based on the Startup Ecosystem Ranking data are analyzed. Key trends in the investment support for social startups areas based on the SAP UP (Social Entrepreneur Fellowship) data in Russia are also discussed. In addition, the authors focus on competence deficiencies of the leaders of social entrepreneurship projects undergoing acceleration and business incubation support. The factors of effective management of social startups are determined: market niche and type of economic activity in social services, project team’s involvement in acceleration programs and management of team competency deficit, investment support in the first stage of startup development.