MARKETING PLAN OF DAGO DREAMPARK, BANDUNG, WEST JAVA, INDONESIA

Abstract

This research aims to make a marketing plan with a period of one month with the object of observation of the Dago Dreampark destination. This research was conducted at the Dago Dream Park tourist attraction which is located in the Jalan Dago giri Km. 2. 2 Mekarwangi, Pagerwari, Lembang, Kab. West Bandung, West Java 40135. The study was conducted in September-October 2022. The study was conducted using a survey method using a questionnaire to fifty-two tourists as respondents about tourist satisfaction with the Dago Dream Park tourist attraction. in the form of a marketing plan that we designed for a period of one month for the implementation of marketing through social media at Dago Dreampark. In planning this marketing plan, we collect information and analyze business conditions through surveys that we conduct to tourists and interviews that we conduct with Dago Dreampark managers. Furthermore, from this information and data, we determine the target market, develop a marketing strategy, and prepare a detailed marketing budget. As a final step, we determine a marketing plan for one month in September for Dago Dreampark and create content to do digital marketing through social media Instagram.