In order to extract business information at macro and micro level and to forecast market trends, companies have a wide range of data warehouse and business intelligence systems, but the tools to explore or create scenarios of interactions that customers have with each other are undervalued. Social simulation is a methodology that can be used in business areas where the understanding of the interactions that customers have with each other is an added value. In this paper it is presented a simulation to evaluate the impact of gift-exchange in the cohesion of a group of people in a telecommunications scenario.
CITATION STYLE
Ramos, A., Calado, M., & Antunes, L. (2020). A gift-exchange model for the maintenance of group cohesion in a telecommunications scenario. In Advances in Intelligent Systems and Computing (Vol. 1003, pp. 189–196). Springer Verlag. https://doi.org/10.1007/978-3-030-23887-2_22
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