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Market Segmentation with Tailored Interviewing

  • Wedel M
  • Kamakura W
DOI: 10.1007/978-1-4615-4651-1_12
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Abstract

… 202 Page 9. Chapter 12 Segmentation with tailored interviewing Application to Life-Style Segmentation Life-Style Segmentation Since its introduction by Lazer in 1963, life-style infonnation has become a popular tool in marketing management decision making …

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APA

Wedel, M., & Kamakura, W. A. (2000). Market Segmentation with Tailored Interviewing (pp. 195–215). https://doi.org/10.1007/978-1-4615-4651-1_12

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