The invisible user: Women in DUXU

Abstract

“Gender digital divide” is a demoralizing issue with far reaching consequences, debarring women and girls relishing equivalent approach to ICTs usage as men and boys. Numerous reasons can be marked out behindhand this discriminative technology adaptation, e.g. societal blockades, technophobia and techno incompetency. Nonetheless, ICTs have opened new horizons for women, eventually economically enabling and empowering them. This study investi- gates the challenges faced by women in design and proposes the strategies to bridge the gender gap to ensure an obliging technology for tech deprived women in developing countries like Pakistan.