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Clickers Are Dynamic Assessment Tools in Marketing Education

Springer Nature, (2017), 850
DOI: 10.1007/978-3-319-50008-9_231
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Abstract

The main objective of this study is to introduce clickers (personal response system, PRS) as a dyanamic assessement tool, and investigate the effect of clicker techmology, as an effective intervention, on students’ behaviors and motivation. Further, this study aims to offer a rationale for using clicker technology and suggest best parctices for intergrating the technology into marketing course curriculums.

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APA

Bicen, P., & Pinto, M. B. (2017). Clickers Are Dynamic Assessment Tools in Marketing Education. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 850). Springer Nature. https://doi.org/10.1007/978-3-319-50008-9_231

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