Selling to the BRIC - Russia: Scholarly e-products and the Russian market

Abstract

We present the history, a present-day analysis and perspectives of the market for scholarly e-resources (e-journals, e-books, etc) in Russia. Our study is based on 10 years' experience of the Russian national library consortium NEICON, which is one of the major players in the market. Indicators and trends of the economics, human resources, and scientific output of Russian science are presented. The NEICON consortium activities are described. The perspectives, peculiarities, and practicalities of entering the Russian market are outlined, as well as what a new publisher entrant might expect to achieve. © Alexander Kuznetsov and Irina Razumova 2011.