Integrated Marketing Communications Sharia Banking Economy

  • El Adawiyah S
  • Patrianti T
  • Dhamayanti M
  • et al.
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Abstract

… This study is a literature study of various Islamic banking finance companies that have used IMC to improve their offerings. These findings indicate that Islamic Banking has utilized …

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El Adawiyah, S., Patrianti, T., Dhamayanti, M., Pratiwi, N. I., Seituni, S., & Ginting, R. (2022). Integrated Marketing Communications Sharia Banking Economy. In Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021) (Vol. 205). Atlantis Press. https://doi.org/10.2991/aebmr.k.220107.017

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