The Thematic Coverage of the Nutrition Topic in Estonian Scientific and Mass Media Articles

Abstract

The chapter aims to understand the thematic coverage of nutrition topics in the Estonian scientific and mass media environment. Sources of inspiration for the analysis were gathered from modern understandings of audiences, media influences and individual responsibility in the health area. The most popular topic for mainstream media was related to healthy eating. The most popular scientific nutrition topic was related to the development of eating habits. The second most covered topic for both general and scientific media was related to physical activity and nutrition, although contexts were different. The third most popular topic was related to different diets in general media and illnesses and well-being in scientific media. The conclusion and limitations of the study are discussed in the final part of the article.