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Pengaruh Viral Marketing dan Brand Awareness terhadap Niat Beli Merek Kopi Kenangan di Kota Surabaya

  • Mulyaputri V
  • Sanaji S
Jurnal Ilmu Manajemen (2021) 9(1) 91
DOI: 10.26740/jim.v9n1.p91-101
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Abstract

… pengaruh positif viral marketing terhadap niat beli pada Kopi Kenangan dan terdapat pengaruh positif brand awareness terhadap niat pembelian. Terdapat implikasi teoritis pada …

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APA

Mulyaputri, V. M., & Sanaji, S. (2021). Pengaruh Viral Marketing dan Brand Awareness terhadap Niat Beli Merek Kopi Kenangan di Kota Surabaya. Jurnal Ilmu Manajemen, 9(1), 91. https://doi.org/10.26740/jim.v9n1.p91-101

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