INVESTMENT COOPERATION AND PRODUCTION COOPERATION OF UKRAINE AND THE EU

Abstract

Abstract. The aim of the article is to study the investment cooperation and production cooperation of Ukraine with the countries of the European Union in the context of global integration processes. In the process of research the following general scientific and applied research methods were used: analysis and synthesis, deduction and induction — in the process of choosing environmental factors that affect the investment activity of machine-building enterprises; systematization and generalization — in the process of conducting export-import operations of Ukraine with EU countries; monographic methods — for in-depth study of the tasks; abstract-logical methods — for theoretical generalization of research results and formulation of conclusions and proposals. An approach to the analysis of investment cooperation and production cooperation of Ukraine and the EU in the context of global integration processes based on the use of PEST-analysis of external factors affecting the activities of machine-building enterprises and SWOT-analysis of competitive advantages of machine-building enterprises of Ukraine, which identifies strengths and weaknesses of the internal environment in relation to the opportunities and threats of the external environment and to suggest potential directions for the development of their foreign economic activity in the context of European integration. The practical significance lies in the development of proposals to minimize the negative impact of external factors of enterprises, including reorientation to the production of high-tech and innovative products, changes in tax policy, public administration, as well as accelerating the modernization of fixed assets, stimulating innovation and promoting high-tech products, which will increase the level of competitiveness of machine-building enterprises, both domestically and in the foreign market. Originality lies in substantiating the structural elements of the approach to the analysis of investment cooperation and production cooperation between Ukraine and the EU in the context of global integration processes, which determine ways to minimize the negative impact of factors on the competitiveness of machine-building enterprises ensuring the re-equipment of many high-tech science-intensive industries. Keywords: investments, foreign economic balance, export, import, SWOT analysis, PEST analysis Formulas: 0; fig.: 0; tabl.: 3; bibl.: 19.