Relationship building in Vietnamese English written business communication: A systemic functional analysis

Abstract

English has a long history in Vietnam and in the last two decades, particularly for business communication, it has developed with an unprecedented speed. Despite this ascendancy, there is an absence of research regarding English in Vietnamese business correspondence. The current study is an in-depth investigation of this with a particular focus on the written features of English, reflecting the importance of written documents in this context. This research was framed within the theoretical perspectives of Systemic Functional Linguistics (SFL). 303 business texts from various business sectors composed by Vietnamese writers were collected. They were then analysed with regard to four SFL variables: speech functions , mood , modality and terms of address to establish the nature of the interpersonal written features developing within Vietnam. The findings of the study indicate that the writers employed several linguistic strategies (e.g., using Vietnamese kinship terms and Vietnamese lexis) and non-linguistic strategies (e.g., using emoticons and written giggling) to establish a close relationship with their interactants. Relationship building was also reflected in the employment of politeness strategies to achieve positive politeness effect. These results suggest that SFL is a useful theoretical framework and analytical tool to uncover how English is employed in different socio-cultural contexts to enact social meaning-making processes.