Abstract
This article describes the information-systems theory and the pedagogy behind the development of CASPER--Competitive Analysis System for Product Performance and Promotional …
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CITATION STYLE
APA
Cooper, L. G. (1988). Market-Share Analysis: Communicating Results Through Spreadsheet-Based Simulators. In Data, Expert Knowledge and Decisions (pp. 35–41). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-73489-2_4
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