Transformation in society and changes in estonian management and business thinking

Abstract

The Estonian national way of thinking has been shaped by Finno-Ugrian roots and the cultures of different rulers: German, Swedish, Danish, and Russian. Also, 50 years under Soviet rule followed by social transience from the centrally planned command economy to a free market economy and democracy have influenced attitudes toward work and leadership. The way Estonians think, show their feelings, and spend their time and resources, is greatly influenced by the protestant work ethic, according to which hard work is valued. People should earn the right to entertainment with hard work. Estonians have experienced the successful economic transformation of their society but in order to succeed in international competition, they need to focus on knowledge-based business development and teamwork. They could benefit from the diversity of global business and management ideas.