Adaptive Management of Business Entities in the Context of Digitalization of the Economy

Abstract

The advanced development of the world’s economies requires a detailed study of the adaptive management of business entities in the economy digitalization. It includes ensuring the economic growth of countries and promoting the use of information and communication technologies in the digital economy. Digitalization of the world’s economies is secured by implementing relevant legislation and making political decisions to implement state policy and strategy in the digital economy sector for effective adaptive management of business entities. The aim of the research is to establish the regularity of the impact of digitalization in the world’s economies on the adaptive management of business entities. This can be achieved by conducting a regression analysis to reflect the dependence of the influence of factors on the level of digitalization in 25 economies of the world according to the IMD digital competitiveness ranking. This is aimed at checking the features of the use of various digital technologies at the enterprise level for 2022. Research methods: method of synthesis of information; regression analysis; systematization, generalization. Results. It is established that as a result of regression analysis, the value of the coefficient of determination indicates that the regression model explains 78 % of the relationship between the future readiness of countries to implement digital technologies and the use of information and communication technologies, but there are still a small number of other factors that are not included in the regression model. It is determined that large companies in the EU are more digitized than small and medium enterprises. It is confirmed that at least 80% of SMEs in the Scandinavian countries (Sweden, Finland and Denmark) have reached at least a basic level of digital intensity according to the DII index, while in Romania and Bulgaria it is below 30 %. The study found that electronic information exchange through Enterprise Resource Planning (ERP) software is more widespread in large enterprises (81 %) than in SMEs (37 %); social media is used twice as much by large enterprises (61 %) than by SMEs (28 %); SMEs use e-commerce opportunities only to a limited extent: only 18 % sell online (vs. 38 % of large enterprises) and only 9 % sell abroad online (vs. 24 % of large enterprises). It is established that the system of support for adaptive management of business entities in the context of digitalization of the economy includes adequate organizational and economic adaptation measures. HIGHLIGHTS m The advanced development of the world’s economies requires a detailed study of the adaptive management of business entities in the economy digitalization. m Digitalization of the world’s economies is secured by implementing relevant legislation and making political decisions to implement state policy and strategy in the digital economy sector for effective adaptive management of business entities.