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Book Chapter

Media Branding: A Strategy to Align Values to Media Management?

  • Siegert G
  • Hangartner S
Springer International Publishing, (2017), 211-221
DOI: 10.1007/978-3-319-51008-8_17
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Abstract

the aim of this article is to describe different value sets in media organizations and expectations regarding media organizations’ behavior (2), and to outline how media branding addresses those (3).

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APA

Siegert, G., & Hangartner, S. A. (2017). Media Branding: A Strategy to Align Values to Media Management? In Value-Oriented Media Management (pp. 211–221). Springer International Publishing. https://doi.org/10.1007/978-3-319-51008-8_17

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