Study On Decision-Making for Cafe Management Alternatives

Abstract

In recent years, many new cafés have emerged onto the market. Other than view cafés, beautiful cafés that seem as if they came from Paris or New York have gradually appeared in leisure and quiet residential areas, in alleyways, in peripheral areas, and in local commercial areas. In particular, leisure is trendy at present, and modern restaurants innovate in terms of their food, leisure, and consumption. Unlike traditional restaurants, they are able to develop into cafés with unique styles to attract consumers. Even though not all of these new cafés are successful, as cafés are an industry that is at the forefront of fashion, many individuals who dream of entrepreneurship would want to open a café. However, as there are many types of cafés on the market, what type and style of cafés are the most suitable? An overview of cafés in Taiwan shows that each café offer unique services and functions to attract consumers, which is the key to sustainable operations of cafés. Therefore, this study explores the decisions of companies when choosing the style for their cafés. This study uses the analytical hierarchy process (AHP) to explore the selection of café styles, in order to provide references for café operators to achieve successful and sustainable operations. Based on literature review, expert interviews, and AHP, this study intends to provide useful results to the operators of cafés.