Impact of Digital Marketing on Impulsive Buying Behaviour

Abstract

The rise of digital marketing has had a considerable impact on consumer behavior, particularly in the context of impulsive purchasing. The purpose of this study is to investigate the impact of digital marketing strategies on impulsive purchasing behavior, with an emphasis on the various channels and techniques that trigger impulsive purchasing decisions. The research also looks into the psychological and social elements that influence impulsive purchasing in the digital arena. This study gives insights into the relationship between digital marketing methods, impulsive purchase inclinations, and the ramifications for organizations and consumers alike through an analysis of relevant literature and empirical evidence. Understanding the mechanics behind impulsive purchasing in the digital marketing landscape is critical for developing effective strategies that respond to customer preferences while driving business growth.