Skip to main content
Conference Proceedings

Data mining of an on-line survey - A market research application

Studies in Classification, Data Analysis, and Knowledge Organization (2008) 183-191
DOI: 10.1007/978-3-540-78246-9_22
3Citations
Citations of this article
8Readers
Mendeley users who have this article in their library.
Get full text

Abstract

In this work we apply several data mining techniques that give us deep insight into knowledge extraction from a marketing survey addressed to the potential buyers of an university gift shop. The techniques are classified as symmetrical and non-symmetrical. An advocation for such combination is given as conclusion.

Cite

CITATION STYLE

APA

Fernández-Aguirre, K., Landaluce, M. I., Martín, A., & Modroño, J. I. (2008). Data mining of an on-line survey - A market research application. In Studies in Classification, Data Analysis, and Knowledge Organization (pp. 183–191). Kluwer Academic Publishers. https://doi.org/10.1007/978-3-540-78246-9_22

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free