Reputation is the main asset of any organisation and managing reputation is therefore one of the major tasks of executives and board members. However, it is still relatively new and the management of a reputation can learn from past experience and benchmarking and case studies are a key to going forward. © 2009 Springer-Verlag Berlin Heidelberg.
CITATION STYLE
Hindson, A., & Louisot, J. P. (2009). Managing reputational risk - Case studies. In Reputation Capital: Building and Maintaining Trust in the 21st Century (pp. 143–160). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-01630-1_10
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