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Social media communication strategies in fashion industry

Lecture Notes in Information Systems and Organisation (2020) 33 393-405
DOI: 10.1007/978-3-030-23665-6_28
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Abstract

This study quasi-replicates a previous work based on social communication strategies in the insurance sector, analyzing what happens in the Italian fashion industry. Our sample yields findings dissimilar to the earlier research and suggests new insights.

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Cabiddu, F., Dessì, C., & Floris, M. (2020). Social media communication strategies in fashion industry. In Lecture Notes in Information Systems and Organisation (Vol. 33, pp. 393–405). Springer Heidelberg. https://doi.org/10.1007/978-3-030-23665-6_28

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