The Production and the Intercultural Communication of the Cultural Symbols of Confucianism in Japanese Hot-Blood Anime: A Case Study of Naruto

Abstract

Japanese anime had made a significant impact on Chinese population, entering and dominating the market after the adoption of the opening-up policy and the one-child policy of China. For a long time, research on the circulation of Japanese anime in China has tended to focus on their use of Chinese elements, mainly objectified elements rather than abstract elements like Chinese philosophy. In order to deal with this understated element, this project will focus on cultural symbols of Confucianism that are produced in Japanese hot-blood anime, adopting Stuart Hall's Encoding/ decoding theory to examine the way these symbols are encoded and decoded through different forms.