Persona Writing

Abstract

When preparing persona descriptions, you need to keep in mind that they must be usable for the many different professional competencies that are involved in a project. This could be: The management group where the descriptions are used for strategic decisions about present and potential users. The project group who uses the personas for general decisions about the direction of the project. Designers, both those who design product features and those who design the shaping or graphics, who must be able to identify with the descriptions and use them for decisions on details. Finally, test managers who need the persona descriptions to recruit users for product tests. The many and varied usages create a number of requirements for the descriptions as well as considerations of the relationship between the personal descriptions that create empathy and the technical descriptions that give insights.