Designing a New Electric Vehicle Charging System: People’s Preference and Willingness-To-Pay

Abstract

On-street Vehicle-to-Grid (V2G) allows battery electric vehicles (BEVs) to park on the street, charge from the electricity grid, and give electricity back to the grid. It could encourage people without off-street parking at home to adopt electric vehicles. On-street V2G is technically feasible, but there is a lack of understanding of consumer perceptions of On-street V2G features and services. This study aims to quantitatively and empirically explore people’s attitudes towards On-street V2G with a focus on preference and willingness-to-pay. An online survey was carried out and 495 successful responses were collected. In the survey, a video clip that explained On-street V2G was included to better sensitise participants to the futuristic scenario of On-street V2G. This study found that ‘required plug-in hours per month’ was viewed as more important regarding preference for On-street V2G, while ‘minimum level of battery guaranteed’ was more important regarding willingness-to-pay. People hold opposite views towards these two features concerning preference and willingness-to-pay. The theoretical contribution, practical implications, and future research directions are discussed.