End-user perspectives on effectiveness of learning performance through massive open online course (MOOCs)

Abstract

The phenomenon of using Massive Open Online Courses (MOOCs) in Malaysia higher education has raised questions regarding its effectiveness in improving the learning performance of students. The researchers have attempted to bridge the gap between MOOCs and learning performance in this study. Thus, this study has explored the factors that able to contribute to the use of MOOCs among university students by promoting learning performance. A total of 513 students received the survey and used in this study. Using the research model, seven predictors have proposed to study the effectiveness of MOOCs’ use. Upon analysis, the study revealed that students’ satisfaction, perceived enjoyment, and their attitude towards use are the strongest predictors in the context of MOOCs. Therefore, this paper provides insights into students’ use of MOOCs that leads to its effectiveness in improving their learning performance.