Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product Attitudes

  • Berg H
  • Söderlund M
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Abstract

… Social comparison with models in advertisements and other … for attractiveness and lowered satisfaction with their own … Our social comparison tendencies could also pose a problem …

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Berg, H., & Söderlund, M. (2013). Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product Attitudes (pp. 263–272). https://doi.org/10.1007/978-3-658-02365-2_20

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