Oriental Lifestyle Construction and Furniture Design Based on a Means-End Theory

Abstract

Means-end theory indicates the method of personal value affecting individual behavior. It is a research method derived from consumers’ cognitive structure. After years of development. This theory has been widely used in the field of marketing. In the model of the means-end theory, it has three levels. The top one is personal value. Different kinds of interests located on a moderate level. The bottom is the attribute of the product. It shows that there is an indirect and deep connection between personal value and product attributes. This study explores the relationship between personal lifestyles and product attributes. Especially how the theory applies to furniture design and development field. Based on this theory, designers designed new furniture collections. Those products have been produced and shown on an international fair.