Abstract
Political communication is a very wide-ranging, complex, and fluid subfield. Within this field, this chapter focuses on the self-presentational side of politics, more specifically the self-presentation of political actors. The chapter discusses the use of content analysis in research on how political actors communicate on various channels and platforms, and elaborates a selection of analytical constructs that are commonly analyzed with regard to the content, style, and the rhetoric of political actors’ self-presentation.
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CITATION STYLE
Blassnig, S. (2023). Content Analysis in the Research Field of Political Communication: The Self-Presentation of Political Actors. In Standardisierte Inhaltsanalyse in der Kommunikationswissenschaft – Standardized Content Analysis in Communication Research (pp. 301–312). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-36179-2_26
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