P3-MumBubVax intervention adaptation for general practitioners: A qualitative interview study

Abstract

BACKGROUND AND OBJECTIVES: General practitioners (GPs) are often the first source of vaccine information for expectant parents. A multicomponent intervention package (P3-MumBubVax) has been designed for midwives, but interventions to support GPs' vaccine discussions are limited. This qualitative study explored Australian GPs' attitudes, practices and educational needs to inform adaptation of the P3-MumBubVax intervention for primary care. METHOD: Semi-structured interviews with 30 GPs explored attitudes towards recommending maternal vaccines, vaccine communication approaches and training preferences. Data were analysed using thematic template analysis. RESULTS: Vaccination was central to the role of GPs and most felt confident discussing vaccines. GPs had opportunities to discuss maternal vaccines before and during pregnancy using a variety of communication techniques. GPs preferred convenient, interactive training with examples and up-to-date maternal vaccine resources. DISCUSSION: Findings informed adaptation of the P3-MumBubVax intervention, which offers GPs tailored vaccine resources, online communication training and interactive quizzes for individual or group learning.