This chapter explores and interprets the dynamics and major characteristics of the reputation management process of Intesa Sanpaolo, with a focus on its relationship to corporate social responsibility. The case highlights the role of reputational risk management in banks and offers useful suggestions for putting knowledge into practice.
CITATION STYLE
Paltrinieri, C. L., Fraire, D., & Carè, R. (2016). Intesa Sanpaolo: A case study on reputation management and its relationship to corporate social responsibility. In Managing Reputation in the Banking Industry: Theory and Practice (pp. 143–161). Springer International Publishing. https://doi.org/10.1007/978-3-319-28256-5_7
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