Unifying voices, creating publics: the uses of media form in contemporary Jordanian radio

Abstract

Questions of media form have not received sufficient attention in recent studies of Arabic-language media. In Jordanian radio today, however, media form is a highly relevant discursive resource for broadcasters, who strategically invoke the ways in which different types of media communication are conceived and framed, in a metapragmatic manner that goes beyond the impact of merely technical distinctions between media forms. This article examines two examples of this process: the ‘unification’ of radio station voices in a memorial programme for a martyred fighter pilot broadcast in February 2015, where radio’s limitation to sound was used ideologically to assert national unity; and references to digital media on morning talk show programmes, which allow hosts to define audiences and forms of participation in radio conversations. These metapragmatic framings of media form, further, produce specific publics for Jordanian radio: groupings that include, and legitimize, certain segments of listenership—such as ‘true’ Jordanians or ‘the Jordanian people’—while implicitly excluding others. Grounded firmly in discursive data, this article thus provides much-needed nuance to our understanding of mass media in the Arabic-speaking Middle East today—and, ultimately, the genuine significance of media form in its social and cultural context.